For $26 at Ulta, you get a fairly small, but packed full bottle. It took me 15 minutes just to figure out my shade. (they have 48!!!) The consistency is very thick, but it says to rub a small amount between fingers before applying, which makes it smooth and easy to apply. I dot the concealer with my fingers, then blend it out with my beauty blender. The results are INSANE. It’s extremely pigmented so it’s very important you pick the perfect shade, but that’s one of the reasons why it’s so full coverage.
The last bottle lasted me 2 months, where as I use to have to run to the drugstore every other week for more concealer. I’m on my second bottle and plan on buying a 3rd 😉
And yes, it’s full coverage.